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Glamping: introducing a new demographic to the market

Marketing / 13 Apr, 19

Published on: 8th February 2019

Glamping, or luxury camping, is more popular than ever and with tree houses, pods, bell tents, yurts, shepherd’s huts and even converted London buses on offer, there’s plenty of variety for consumers to choose from in this ever-growing market.

The recent recession, coupled with the increasing trend for the ‘staycation’ has helped to make holidaying in the UK a much more popular choice amongst UK tourists. As ever holiday businesses have been forward thinking to embrace the new demand, creating and developing many new forms of accommodation to appeal to different customers, one of the most notable, the rise of glamping.

The UK now boasts hundreds of sites, including hotels and B&B’s, offering glamping in its many forms. With this trend over the past few years, glamping has brought a new, younger demographic to the market attracting consumers who might not have considered traditional forms of holiday accommodation such as touring caravans, camping and holiday lodges before.

With the UK domestic holiday market remaining buoyant, and the attractive return on investment for park owners, demand for glamping accommodation in the foreseeable future will remain strong and interest in the sector will continue as long as operators keep finding interesting ways to present the holiday offering.

At Sanderson Weatherall we have an experienced team who specialise in the holiday accommodation sector and can assist with the valuation or sale of your site, or even if you are considering introducing glamping to your park we can help.

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